151%
ROI
$146,000
Revenue
$88,000
Profit
$58,000
Ad Spend
5%
Click Through Rate
14.9
Million
Impressions
4.5 Million
Reach
Pandemic
We started off addressing the effect of the pandemic. How can we, in the midst of a global shutdown, sell a course about traveling the world and making money from it? (no one can travel and money is tight for EVERYONE).
No Social Media Strategy
Creator Academy was something Danny built on the side. Although he is an amazing Director, Producer, and so much more he has not had a lot of experience in social media advertising.
Bad Experience with His Previous Social Media Agency
There wasn’t much room for error. He had already invested in another agency that didn’t produce the results he needed to be profitable or even sustainable - the pandemic didn’t help either.
Challenges
Results
From January 1, 2020 to January 1, 2022, we helped the Creator Academy obtain 39,500 leads in the form of webinar registrations. This resulted in 391 Creator Academy members which generated over $146,000 in revenue. The course was so popular that we sold out and had to additional spots.
The Creator Academy
Case Study
About the Creator Academy
The Creator Academy teaches content creators around the world how to take amazing pictures and make epic videos in exotic locations around the world.
Owner, Danny McGee, is well established in the content creation and travel industry with 163,000 followers on Instagram and 281,000 subscribers on YouTube. He's made videos for brands like RedBull, GoPro, Jackery, and many more.
Campaign Goal
Our goal was simple - sell as many seats as possible and increase revenue for the Creator Academy.